Search Engine Optimization (SEO) is a range of actions that are undertaken to enhance the ranking or visibility of a website or web page on search engines. When SEO is done right, the rankings of a website or web page or SERPS will increase traffic thus resulting in higher traffic to your website. SEO targets many different forms of search including images, local search, ad placement and video. Results from SEO do not happen over night. SEO results take time and are most effectively achieved with a strategic long term strategy or building long-term effective consistent placements.